Facebook Page Insights
Date Created: September 1, 2013  Date Modified: September 1, 2013

Being web focused, I tend to use Google Analytics to gain visitor information, but in the walled-garden of social we are limited to some extent by what the application itself provides us. Luckily Facebook is improving their page ‘Insights’–a limited version of Analytics, so admins can keep informed of page activity

pageInsights

Just at a glance of the insights opening ‘overview’ page you can already tell that this page receives over twice as much interaction as it does have likes, this kind of extended reach is often overlooked by page admins.

I have uploaded screen caps from the 3 other top-level pages: Page, Posts and People…

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As you can see above it shows the progresson of likes and even unlikes (I wish that feature were available to peoples own profiles!)…

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Posts is a run-down of all the pages posts which can be filtered–I have this filtered by reach just to show you that a page with 1000 likes can have a post reach over 3 times its page audience. (and this usually exponentiates the more users or ‘likes’ the page has)

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And lastly People breaks down our users demographics.

Yeah, this was probably not the most informative on Facebook Page Insights; but those who know me know my motivation 🙂

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